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S.I.M.P.L.E Goals

Speed

Speed here means, • Getting off the ground faster • Including customer feedback quickly

Perfection, Stealth mode, and Procrastination are enemies of speed.

Innovation

Innovation is a sum of customer desirability, technological feasibility, and market viability.

Management

Management: The right mix of initiative and delegation to get things done.

Pivots

Pivots can be of 2 types, • Change in strategy for the same vision • Change in vision based on customer/market feedback

Leadership

Leadership: Making sure the team wins even if the leader loses.

Economics: The money game, the captured value should be higher than the total costs.